Who We Are
What We Do
How We Do It
Why We Do It
Our People
Our people are the core foundation of what we are as an organisation and how we do the work we do. They are central to our growth, the impact we make, and the innovation we create.
As our wider community fuels our purpose, it also fuels our team. We commit to building from our core - our community. Many of the team have been Partners, Contributors, or Ambassadors, too.
It's about growing together.

Jennifer Cairns
Founder, #NoMoreHiding & #MakeAccessibilityAccessible Ambassador &
Exective Board Member

Kassandra Ayala-Najera
Fractional COO, WRM Editor & Multicultural Ambassador

Abby Villanueva
Global Inclusion Ambassador

Charlie Hart
NeuroQueer Ambassador

Yemi Scott
Fractional CTO & Women in Web3 Ambassador
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John Swain FInstIIB
Executive Board Member & Global Reach Ambassador


Collaboration is in our DNA. We build and create everything together with our community.

What We Do
We need real, equitable opportunities to grow our businesses and make a meaningful impact. We can achieve epic things when given the chance. And we need spaces where we genuinely belong.
We are creating opportunities through media, technology, events, and our unique collaborative approach to business. These empower our community and network to:
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Be seen, heard, and promoted in authentic ways that work for us
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Be paid, hired and funded so we can grow our businesses and impact
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Be valued for being who we are, without having to feel like we have to hide
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Know that we belong and that our ideas, contributions and experiences matter and have value
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Be connected to a diverse network that gives us the ability to take part in collaborative projects across the globe, where everyone wins
How We Create Opporutnities
1
Media
WE ROAR Magazine™ (WRM) is our positive-change and collaborative media platform for impact-driven business owners, creators, and leaders, covering business & lifestyle topics. We also create media for 3rd parties.
2
Events & Installations
The 1-Day Rebellion™ is our annual global hybrid entrepreneurial & creative festival hosted live in N. Ireland. We also host immersive metaverse art, fashion & creative showcases, installations & community-led events.
3
Belonging Tech™
We're building tools and platforms that'll foster greater belonging for SMB owners, creatives and founders as well as for their customers, clients and communities. To start, we will make accessibility more accessible.
Email us to discuss how we can collaborate to create positive change together.
Our Foundational 7
Our values are at the heart of our work and why we do it.
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Equity
With a focus on neurodiversity, disability, gender, and culture, we aim to create more equity of opportunities in business, entrepreneurial and creative spaces.
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Grace
Life, business and even accessibility and belonging are a journey, and all our experiences matter.
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"Real" Positivity
We strive to maintain and foster genuine, positive approaches when solving problems and creating impactful change. (Not to be confused with toxic positivity, as life is also challenging at times and being honest about these challenges is key.)
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Curiosity
We believe that by being curious, we can continually learn, improve, and gain a deeper understanding, ultimately developing more effective and impactful solutions for the future.
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Rebel Collaboration™
A term coined by our Founder, Jennifer Cairns, this impactful and meaningful collaboration approach is at our heart, ensuring that everyone wins, especially our community.
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Adaptability
Being adaptable is something most in our community are used to. Staying flexible and adjusting is crucial to creating platforms in ways our community needs and to meet challenges the world throws at us.
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Belonging
Knowing that you belong somewhere is powerful. As marginalised business owners, creatives and leaders - belonging without having to be fake or perfect is often difficult, and we want everyone to know they matter and have value to give.